The makeup women are getting smarter, the data of the experiment

A group of employees of Harvard University found that women actively making use of cosmetics, demonstrate markedly higher rates of academic achievement. This phenomenon has already received the informal name "the lipstick effect", its main essence is to improve self-esteem, which is a direct consequence of the application of cosmetics and has a direct impact on cognitive abilities.

In the course of the experiment the participants were divided into three groups and invited to undergo a series of tests. The first group had previously applied to the face makeup, the second was bracing myself listening to positive music, and participating third was asked to decorate a painted human face.

The results showed that positive music positive impact on the mental abilities of women, but the degree of effectiveness is still not able to catch up with applying make-up, making the points participating in the respective group significantly higher.

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