To such conclusion scientists and Texas Christian University, Tulane University and the University of Houston. In the study, they collected information about sales in the four stores. Usually, the first impression about the buyer and his financial capacity was correct.
Sellers in most cases, you could say, buy this person something or not before first contact. Most successfully led sales people, relying on their feelings, they will better understand the needs of the buyer than sellers, pondering his thoughts.
Experts advise sellers to rate the appearance, voice, and emotions of clients to reach new heights. The information obtained can also be useful to people that are not related to sales.