Scientists: stereotypes simplify people's lives

Social stereotypes are an integral part of modern man. It is believed that all men love sports, and women - shopping. If you're a scientist, you must be weird. Experts from the University of Aberdeen examined the mechanisms of formation of stereotypes and found that they appear during normal communication when the person shares social information, reports Medical News Today.

Scientists have recreated the "broken telephone" for scientific purposes. The first volunteer was required to read a complex novel about aliens and tell about their personality to the next person. He passed the information along the chain to another volunteer. The information was simplified and became a set of stereotypes to describe the color, shape and manner of movement of the alien monsters.

Read also: Stereotypes prevent women in building a successful career scientists

Stereotypes help people to quickly assimilate the information and to organize it. Of course, this can lead to the formation of prejudices, but easier to live. Stereotypes allow you to quickly add a new friend to a certain social group. If you understand the problem more deeply, says scientist Doug Martin, we can understand the mechanisms of formation of stereotypical thinking and affect their meaning.

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