Scientists have proposed a 30 volunteers to rate 20 snacks on an empty stomach. The subjects tried marmalade, crisps and chocolate. In the second phase of the experiment snacks appeared on the screen, and the volunteers had to memorize their location.
Next, choose your favorite product and indicate its location on the monitor. During this stage took into account the brain activity of volunteers using MRI.
It turned out, the selection process is closely linked to the activity of the hippocampus of the brain. When selecting a specific object of the connection between this structure and the ... the ventromedial prefrontal strengthened.