Worldwide sales of meat is extremely decreased, largely due to flexitarianism - partial vegetarians, convinced in the dangers of red meat for health.
According to reports, trade organizations, the indicators for the sale of meat in 2005 - one of the lowest in the last ten years. Increasingly popular legumes, lentils, nuts, their sales volume has increased by an average of 19 percent. It is obvious that there has been a global trend away from meat consumption.
Scientists also spoke negatively about the properties of red meat, ground-breaking research has revealed a direct link between the consumption of red meat and an increased risk of developing colorectal cancer. According to the recommendations of health authorities in the UK, consumption of red meat should be reduced to 70 grams per day.
Famous chefs such as Jamie Oliver and Hugh Fearnley-Whittingstall promote reduced consumption of meat and the transition to a partially vegetarian diet. Movement Monday without meat" has become popular among eco-conscious consumers.
Since 2009, the percentage of U.S. residents who call themselves vegetarians, have grown by 3.4.
However, the reduction of meat consumption in the world has had no impact on China and Japan, this is where the level of consumption of meat consistently high from year to year.