Sometimes it is so hard to pass up a fast food restaurant and not order at least one hamburger. Scientists in the study found reason for this seemingly reckless behavior. It's all in the neural circuits responsible for craving for a certain type of food. Such chains have with all animals, including humans, reports Zee News.
The formation of such chains is similar to cravings for drugs. The food in this case loses its original purpose, its purpose is not the satisfaction of physical needs, and increase the level of happiness in the body. Scientists call this condition food addiction.
This form of dependence is played by marketers of large companies for the production of fast food. Recognizable logos, slogans that are remembered from the first time a person create a lasting Association between food and a higher degree of pleasure. As a result, we can go and eat something harmful, even when not hungry.