Researchers conducted a survey among the residents of the UK and established that most men prefer literature written by men. Books, authors are women, are avoided on a subconscious level, writes The Hindustan Times.
According to statistics 2014, 90% of the top 50 most popular books were written by men. Most of the respondents admitted that men really write more interesting and lively women.
Scientists have learned that men and women are reading about the same number of books a year, but ladies prefer news. The most popular book among women was "Moth" JK Rowling. The book was published under the pseudonym Robert Galbraith.