The concept of "bad memory" should not be used as a postulate, the mark in the characteristics of the child. You can be born with certain abilities, talents and capabilities, but this does not mean that the data on the nature of ability will find the application without any effort.
Every child is unique, and the degree of trainability may not serve as an assessment of the personality as a whole. Bad memory in a child does not mean that for him now closed many opportunities and this fact should be accepted. First of all, memory, and muscle requires a constant regular exercise. Any athlete with all the positive data and capabilities may not give excellent results without exercise training. Not involved in athletic exercises the muscle becomes weak, loses its mass is compressed. Efforts to achieve high results and requires memory.
Many children find it difficult to make learning complex memory verses for training the memory. Such enthusiasm from parents not understood by the child and is perceived as an infringement on personal freedom. And if you approach the issue with less restriction of the freedom of choice of the child, you get a good result. Often children outside school hours memorize large texts and poems favorite authors at the time, as I can't remember a simple school poem set on the house.
If this is a problem, then you can offer your child to play the game "the television announcer" when the child learns by heart any text or poem, and then tells his parents at that time, as they are shooting it on camera. The memory training can be practiced anywhere and everywhere, offering unobtrusive to remember a specific telephone number or names of books, then check out who has already learned, the child or parents.
The study of foreign languages with interesting gaming techniques also helps to improve memory. Remembering foreign words and phrases in the game, the child gradually increases reserves memory and subsequently able to remember the greater volume of material. Useful memory training may serve as the image on which you want to find differences. The child looks at one of the pictures, remembers all the details, and then in another picture trying to add the missing ones. You can also put pictures of animals or plants, ask the child to turn away and hide for a few pictures. The child has to name pictures that are missing.