Experts: the name "healthy product" scares the buyer

Marketers better not to call those healthy foods, say experts from the University of Minnesota. They studied people's attitudes to different kinds of food, made the conclusion and published them in the newspaper The Daily Mail.

In one experiment, 400 volunteers were asked to eat an Apple or a piece of candy. If on the packaging of the Apple was pasted a picture of a healthy heart, it was chosen by 65% of subjects. Only 45% of the volunteers made a choice in favor of Apple if it had an inscription that read "healthy product".

In the next study involved 300 people. Only 20% chose fresh carrots labeled "healthy" to the usual potato chips. Researchers cite data and another experiment. It turns out that children are more willing to eat vegetables if they are served the first dish.

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