The Ministry of health and social development of the Russian Federation opened alcohol advertising campaign called "Let's change consciously!". The main goal of the initiative is to reduce alcohol consumption among the population and to implement a healthy lifestyle.
The campaign embodies the advertising message with a phone number hotline (8-800-200-0-200), where you can consult about the risks of alcohol consumption and on how to quit addiction. The hotline everyone will explain a method of combating alcoholism is the most effective and which are dangerous.
The advertising campaign are part of a comprehensive project Healthy Russia, which also implements initiatives in the fight against Smoking, drug abuse, fighting for an active lifestyle and embeds a culture of proper nutrition among young people.
In the framework of the project on the TV will be showing the movie "the uninvited guest", which shows the changes of family life, which came to an alcohol. On the Central channels will show Intro about the consequences of alcohol abuse and splash "Signs of alcohol dependence. Radio will play videos "Tests for alcohol dependence".